The biggest determinant of effective marketing is, your target audience.

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all.

Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers (B2C), while others cater to companies and organizations (B2B).

And we’re here to assist you to target B2B audience. It’s rather straight forward…